Conference Tracks

2010 ICC WTS:  2.6 Billion Sanitation Business Opportunities

The World Toilet Summit (WTS) offers a very unique opportunity to learn about the issues surrounding global sanitation as well as the vast business prospects that exist in this marketplace of 2.6 billion people, most of who can afford and are very eager to buy your products.

While altruism is wonderful, there are also huge profits to be made for those who engage in developing and delivering sanitation products and services to the developing world.  It is a startling, but true fact that the poor have been buying more hand phones than toilets, which is causing the developed world to realize that there is a tremendous market for goods and services at the bottom of the economic pyramid. The purchasing power of the poor has been increasing with the availability of improved access to financing, as well as better market data that results in fairer prices for products.

The tracks at this year’s ICC WTS conference will focus on the innovative designs, trends, and sustainable, market-based sanitation solutions and the huge profits businesses can realize while at the same time helping to eradicate the global sanitation crisis. Added to the powerful tracks ASPE is offering, this conference offers a tremendous learning opportunity for all attendees.

Check Out the Incredible Lineup of Speakers and Topics That Will Help You Get a Share of the Multi-Billion-Dollar Sanitation Market!

Tuesday, November 2

Track: Innovations in Global Toilet Design & Applications

8:30 – 9:45 a.m. — Ecological Toilet Design

• Green Toilet Design – Imai Shigeo, INAX
• Latest Research on Green Toilet Design - Jim McHale, American Standard
• Environmentally-Friendly Toilets for Sites Without Water or Electricity – Jukka Lindroos, Pikku Vihrea, Ltd

Although the term “green” has become very popular of late, designers, engineers and other professionals involved in the sanitation industry have spend years developing innovative and economical ways to dispose of waste in a very environmental sustainable way. In this session, you’ll hear what three speakers in very different professions and from distant parts of the globe are doing to help provide more people with proper sanitation while being mindful of the environment at the same time.

10:00  – 11:15 a.m. — Toilet Design for Many Uses – Part I

• Accessibility and Public Toilet Design – Professor Mingkuo Yu, Mingkuo Yu & Associates
• Loo of the Year Award – Mike Bone, British Toilet Association

From dry toilets to graywater recycling and reuse and beyond, there are myriad toilet designs that are already in place around the world that are enabling even remote areas to provide proper sanitation without massive infrastructure changes. These needs, along with those of the handicapped and others who require alternative solutions for out-of-home access to toilets will be explored during this session.

11:30 a.m. – 3:30 p.m. — Exhibition continues, including complimentary food and beverage throughout the show floor

3:45 – 5:00 p.m. — Toilet Design for Many Uses – Part II

• INDEX: Design to Improve Life - Johannah Christensen
• Success Model for Public Toilets – Valerie Johnson, H2O, representing Ecotact
• Loo Watt Technology for Poverty Markets – Virginia Gardiner, Loo Watt

Part II of this fascinating session reveals even more incredible innovations in toilet design from the most contemporary to those that are designed specifically with economy and affordability for the broadest possible accessibility will be discussed. You will be amazed at the incredibly unique and revolutionary things designers are developing…and using as materials, all with an eye on serving the 2.6 billion people who do not have access to proper sanitation.

Track: Bottom of Pyramid Market and Micro Financing

8:30 – 9:45 a.m. — 2.6 Billion People Want Your Products

• Success Model for Selling Household Toilets to the Poor – Tamara Baker and Michael Roberts, International Development Enterprises
• Toilet Economics and Marketing to the Poor & Ways to Break Into the BOP Housing Market – Valeria Budinich, Ashoka.org

Nearly 40%, or 2.6 billion of the world’s population don’t have access to proper sanitation, yet about 1.8 billion of these people can afford to buy toilets and sanitation-related products.  It is a startling, but true fact that the poor have been buying more hand phones than toilets. This session presents the tremendous revenue opportunities that exist to market goods and services at the bottom of the economic pyramid, as well as what you need to know to produce, design, sell, install, maintain, and/or upgrade products or services to do business in the global sanitation market.

10:00 – 11:15 a.m. — Sanitation and Creative Capitalism – Part I

• Sanitation Franchising for the BOP Market – Jack Sim, World Toilet Organization
• World Sanitation Financing Facility – Mike Kerlin, McKinsey

While altruism is wonderful, there are also huge profits to be made for those who engage in developing and delivering sanitation products and services to the developing world.  The purchasing power of the poor has been increasing with the availability of improved access to financing, as well as better market data that results in fairer prices for products. Micro financing has become big business as lenders have learned that poor people are good credit risks.  Learn how to expand your business internationally and exponentially while helping to remedy the global sanitation crisis at the same time.

3:45 – 5:00 p.m. — Sanitation and Creative Capitalism – Part II

• Americans for Community Development panel discussion on L3C concept: Bob Lang, L3C Advisors; Jack Sim, World Toilet Organization; Elizabeth Minnigh, Buchanan, Ingersoll & Rooney; Udaiyan Jatar, Blue Earth Network

This combined altruistic and profitable topic continues via a panel discussion about a highly innovative concept that is very practical and straightforward at the same time. Referred to as the “L³C Concept (Low Profit Limited Liability Company),” this new enables an LLC to operate as a for profits that, under state charters, has the  primary goal of performing a socially-beneficial purpose rather solely to earn money. Best put by its founder and leader of this panel, Robert Lang, “I call the L³C ‘the for profit with the nonprofit soul.’ The best economic development increases wealth and prosperity without displacing those who need it most…”

Track: International Code Council Technical Sessions

8:30 – 9:45 a.m. — Protecting the Water Supply – Lee Clifton, International Code Council

10:00 – 11:15 a.m. — Innovating Green Provisions of the ’09 International Plumbing Code and International Green Construction Code  - Shawn Martin, International Code Council

3:45 – 5:00 p.m. — Global Guidelines for Practical Toilet Design

• Panel discussion with participants form Global Guidelines committee, including Jack Sim with the World Toilet Organization, and Lee Clifton, Jay Peters, Sylvana Ricciarini with the International Code Council

6:30 – 10:00 p.m. — Reception and Banquet, Marriot Hotel Grand Ballroom (complimentary with full registration)

Wednesday, November 3

Track: Advocacy & Potty Parity

8:30 – 9:45 a.m. — Potty Parity = Toilet Equality

• Potty Parity in the U.S. - Kathryn Anthony, University of Illinois, Professor John Banzhaf III
• International Potty Parity – Scott Chapman, Australian Toilet Association

10:00 – 11:15 a.m. — Advocating Availability of Clean, Safe, Well-Designed Restrooms

• Panel discussion conducted by the American Restroom Association (ARA). Mary Coakley, David King, and Steve Soifer with the ARA;  Carol McCreary, PHLUSH; Professor Kathryn Anthony, University of Illinois

11:30 a.m. – 12:45 p.m. — Channels That Advocate Sanitation

• Influencing Good Sanitation Policy – U.S. Ambassador John W. McDonald, Institute for Multi-Track Diplomacy
• Sanitation Policy Advocacy in “Flush and Forget” America – Carol McCreary, PHLUSH
• Partnerships Between NGOs and Government – Puay Hoon Tan, Restroom Association of Singapore

11:30 a.m. – 12:45 p.m. — Proper Sanitation Conditions for Humanity

• Rotary International and USAID Collaboration on Water & Sanitation- Bill Chapman, Rotary International
• Advocating for Proper Public Sanitation for U.S. and Global Youths - Tom Keating, Project CLEAN

Track: International Code Council Technical Track

8:30 – 9:45 a.m. — Understanding Product Certification & Listing – Shahin Moinian, International Code Council

10:00 – 11:15 a.m. — Residential Fire Sprinkler Design, Installation & Inspection — Roland Hall, International Code Council

11:30 a.m. – 12:45 p.m. — Rainwater Harvesting: A Sustainable Approach — Bob Boulware, American Rainwater Catchment Systems Association

Track: Cleaning and Personal Care Services & Supplies

8:30 – 9:45 a.m. — Sanitation Education is Key — World Toilet College, Sustainable Sanitation for the 21st Century – Jack Sim, World Toilet Organization; Jan-Olof Drangert, World Toilet College, Linkoping University, Sweden

10:00 – 11:15 a.m. — The 21st Century Janitor

• Alternative Options for Toilet Cleaning Services – Trevor Mulaudzi, The Clean Shop

ASPE Tracks

The following tracks and their respective sessions will run both Tuesday and Wednesday at the same times listed above for the ICC WTS tracks:

• Practical Engineering
• Green Systems
• Advanced Emerging Technologies
• Social & Legal

Session titles, times and descriptions, including speakers and bios for ASPE’s tracks are on pages 8-10 of their Convention brochure. Click here to open ASPE’s Convention brochure.

To learn more, contact the ICC’s PMG Resource Center at 1-888-ICC-SAFE, 4PMG or pmgresourcecenter@iccsafe.org.