The purpose of this resource is to help you build positive public and media relations. The information below will assist you in promoting your building or fire department as a professional public service dedicated to safety in your jurisdiction.
Below you will find fill-in-the-blank news releases that you can send to local newspapers and radio and television stations. Simply download the Word documents, fill in the blanks and copy the news releases on your jurisdiction’s letter head. Feel free to customize the suggested quotes and subject matter to meet your needs, especially if your jurisdiction has local amendments to the codes. If you do not know the names of editors or reporters who might use the news release, address them to News Editor at newspapers, News Director at radio stations and Assignment Editor at television stations.
While some media will publish or broadcast your news release as is, others may contact you for an interview. To help you “survive” a media interview, you can download the handout, “Building a Media Relationship.” This publication offers background information about working with the media, tips on how to prepare for interviews and how to survive a media crisis.
ICC intends to provide you with additional news releases and promotional materials in the future. We appreciate your input. Let us know what subjects should be addressed. We’d also like to know if this information is useful to you and any successes you’ve had using it. Contact Steve Daggers at 1-888-ICC-SAFE (422-7233), ext. 4212.
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Building a Media Relationship. Download this informative brochure.